Privacy Policy

Last Updated: May 23, 2026

1. Who We Are

This Privacy Policy applies to information collected by Ana Riffel, a licensed real estate agent with eXp Realty, located at 7 Kimball Ln D4, Lynnfield, MA 01940. Contact: [email protected]. Phone: (617) 504-6610.

2. Information We Collect

We may collect the following categories of information when you interact with our website, forms, or communications:

Personal identifiers: name, email address, phone number, mailing address
Property information: address, condition, type, timeline, listing status
Technical data: IP address, browser type, device information, cookies (including Meta Pixel _fbp and _fbc identifiers)
Geographic data: city, state, and ZIP code (collected via IP geolocation or form input)
Marketing data: UTM parameters, referral source, ad interaction data

3. How We Use Your Information

To evaluate your property and provide a cash offer or listing consultation
To communicate with you about your inquiry via phone, email, or SMS
To personalize your experience and improve our services
To measure advertising effectiveness and optimize marketing campaigns
To comply with legal obligations and real estate regulations

4. Cookies and Tracking Technologies

Our website uses the Meta (Facebook) Pixel to track page views, form submissions, and conversions. This technology places cookies on your browser (_fbp, _fbc) to measure ad performance and deliver relevant advertising. You can opt out of interest-based advertising through your browser settings or the Digital Advertising Alliance opt-out page.

5. How We Share Your Information

We do not sell your personal information. We may share your data with:

Service providers who assist in CRM management, email/SMS delivery, and form processing (e.g., GoHighLevel, Typeform, Zapier)
Advertising platforms (Meta/Facebook) for conversion tracking and audience optimization
Title companies, lenders, or other parties necessary to complete a real estate transaction you initiate
Legal authorities when required by law or to protect our rights

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. If you request deletion, we will remove your data within 30 days unless retention is required by law.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of marketing communications at any time
Opt out of the sale or sharing of personal information

To exercise any of these rights, contact us at [email protected].

8. Massachusetts Privacy Rights

Massachusetts residents may have certain rights regarding their personal data under state consumer protection laws. To exercise any data rights or submit a privacy request, contact [email protected].

9. Massachusetts Real Estate Disclosure

Ana Riffel is a licensed real estate agent in the Commonwealth of Massachusetts, operating under eXp Realty. MA License #9523349-S. Information collected through this site may be used in connection with real estate transactions governed by applicable Massachusetts state regulations.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Ana Riffel | eXp Realty
7 Kimball Ln D4
Lynnfield, MA 01940
[email protected]
(617) 504-6610